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Confidence is Key: 5 Tips to Market Yourself (and your Virtual Assistant business) Like a Pro

Updated: Jul 9, 2023


So, you're ready to dive into the world of Virtual Assistant awesomeness? You've chosen the perfect time to embark on this journey of work-from-home freedom and online business brilliance.

But…we can’t ignore the elephant in the virtual room - marketing yourself can be a daunting task. For some reason, we’ve got no problem sharing our #gymwins or beautifully presented plates of dinner, (or in my case, maybe not the latter), but when it comes to promoting the fruits of our entrepreneurial labours and promoting our brand new VA businesses…we freak the hell out!

Fear not, my virtual friend. I'm here to equip you with five tips to build the confidence you need to strut your stuff as a VA extraordinaire.

Tip 1: Embrace your worth, baby!

Before you conquer the marketing battlefield, you need to know your own superpowers. What are the skills and experiences that make you a VA powerhouse? Get cozy with that self-awareness and unleash it upon the world, (and if you’re struggling to get started, have pour another glass of wine and have a read of another blog of mine here).

Create a list of your exceptional abilities and seek feedback from your trusted squad of friends, family, and colleagues. Armed with this knowledge, you can showcase your brilliance on a sparkling website or online portfolio. Oh, and don't forget to sprinkle your social media profiles with some digital stardust while networking with potential clients.

Tip 2: Objections, schmobjections!

Picture this: you're in the middle of your fabulous, (pre-prepared, obvs), marketing spiel when someone throws an objection your way. "I don't need a VA!" they exclaim, unknowingly testing your marketing mettle. “VAs are too expensive!” they gasp in disbelief.

Be prepared, my friend! Craft clear and concise responses to objections like a VA ninja. Break down the benefits of having a Virtual Assistant, explain your reasonable pricing structure, and show them how you'll save them time and money. Bam!

Tip 3: Testimonials: The confidence booster

Nothing makes potential clients swoon more than hearing praise from your adoring fans. So, gather those testimonials like precious gems. Ask your clients to shower you with glowing reviews on your website or social media pages. Whip up surveys or kindly request letters of recommendation. When the world sees the proof of your greatness, they'll be lining up to work with you. Cue the virtual applause!

Tip 4: Join the VA Avengers

Yeh, it’s totally a thing – except instead of Hulk with his super-strength and Iron Man with his technology-adorned armour, we brandish laptops and have insane organisation skills and calm-in-a-crisis personas as our powers.

Networking with fellow Virtual Assistants is the secret sauce for success. Unite with your VA comrades, exchange tips and tricks, and form an unstoppable force of knowledge and support. Dive into vibrant online communities, rock that virtual conference circuit, or simply reach out to VA superheroes in your area. (Did I mention our very own vibrant community – The Virtual Powerhouse?!) Together, you'll conquer the world, one client at a time!

Tip 5: Embrace the marketing rollercoaster

Let's face it, marketing can be as challenging as herding digital cats. The algorithms change more frequently than Taylor Swift in concert, and just when you feel like you’re finding your stride with everything, Meta Business Suite likes to throw the odd glitch out there to knock you back off your feet like an exhausted contestant on ‘Total Wipeout’.

But here's the thing: perseverance WILL pay off. Don't give up if you don't become an overnight sensation. Keep pushing forward, putting yourself out there, and you'll unlock the door to success. Believe in yourself, and before you know it, clients will believe in you too.


So there you have it, my aspiring VA superstar! Armed with these five tips, you're ready to tackle the marketing world like a boss. Remember, confidence is your secret weapon, which brings me to my parting words (which, incidentally, aren’t my words at all, but those of the fictional Maddy Perez of Euphoria fame):

“90% of life is confidence. And the thing about confidence is no one knows if it’s real or not.”

If you’re desperate to step into the Virtual Assistant world but don’t know where to begin, grab my free start-up checklist here. Print it out, blu-tack it to the kitchen cupboard and get ticking!

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